Epicenter Helsinki
Encouraging Innovative and Inspiring Encounters
Client
Epicenter
Information
2018
3000m²
What we did
Interior Design
Furniture Design
Graphic Design
Spatial Branding
Location
Helsinki
The open-plan concept allows for layered views, leading the eye from one space through to the next. Bold materials and patterns are used throughout the offices, open-plan working areas, and conference facilities. They make Epicenter Helsinki distinguishable yet recognizable as part of an international brand. In addition to using color as a branding tool, the interior concept draws inspiration from the building’s historical color palette – the result is a play between classic details and a contemporary concept. It all culminates in the impressive two-stories high gathering hall.
How Epicenter landed in Finland
It all started in Stockholm, where else. Our team flew over to Sweden, where we got acquainted with Epicenter’s customer experience. Developing the Helsinki experience continued as a close collaborative process as we proceeded with the interior design plans for the four-story space and its branded graphic identity.
Developing the customer experience
Interior design solutions
Graphic elements
Drafting phase
Work drawings
Constrution site responsibilities
Where we succeeded
Developing the customer experience
Our focus was to understand Epicenter’s potential clients and their needs – which spatial functions support networking and working and how can visual elements enhance the Epicenter brand as well as clients’ everyday experience.
Interior design solutions
The listed building created a framework for the design process, especially in terms of color design. The historic color palette was strengthened with strong accent colors. Improved room acoustics was achieved with unique carpeting and custom drapery.
Graphic elements
We were responsible for branded graphic material. This included a gigantic hologram taping in the two-story gathering hall, taping for glass partitions, unique patterns used in textile carpets, wayfinding signage and pictograms.
Drafting phase planning
The two-step drafting phase allowed for the client to provide feedback for the design mid-way. The design team’s visit to the Stockholm premises strengthened the understanding of the desired customer experience
Work drawings
An intense month, during which we produced a significant amount of custom furniture drawings, graphic materials and all interior and graphic design documents needed for the tendering process and construction.
Construction site responsibilities
The vast project required construction site visits and supervision. The most challenging construction site-related entities were large textile surfaces and the hologram taping of the ground-floor gathering.
Where we succeeded
The large gathering hall is the epicenter of many events in Helsinki. We are especially proud of this space, which has proven functional and highly recognizable in photos and videos captured at any event.