Arabia Flagship Store

Warm, soft and homely


Fiskars Group



What we did

Concept Design
Interior Design
Furniture Design
Participatory Design



Arabia has set the tables of Finnish households for over 140 years. The first flagship store opened on Esplanadi next to Iittala, a close companion to Arabia. The Arabia store needed to be visually different from Iittala. We created a warm, soft, and homely store concept that speaks the Arabia language. Delicious cinnamon buns are baked in the Silta kitchen designed by Harri Koskinen. The old ceramic logo found at the Arabia factory got a new life in the limelight. Other Finnish icons – such as Lundia, Nikari, and Woodnotes – were included to celebrate Finnishness. Blue squares in the space serve as windows to Finnish homes, where life happens in shared moments around the table.

The end result has been very well received by consumers and the feedback has been praising. As a client we’re super pleased with KOKO3’s work – both the end result and the collaboration.

Vesa Liuhanen
Concept Manager In-Store, Fiskars Finland