Boulevard Bar & Seafood identity

Client

BW Restaurants

Information

2022

What we did

Visual identity
imagery concept & art direction

Location

Helsinki

Located on its namesake street, restaurant Boulevard Bar & Seafood offers a modern Scandinavian take on seafood. Praised by culinarians from its inception, the restaurant has quickly established its place among the city’s top tier. We designed the restaurant’s visual identity, which bows to classic restaurant aesthetics seasoned with a dash of gentle humor. The handwritten logo, a sardine with a top hat sipping a cocktail, a uniquely patterned wrapping paper, indigo blue, sea green, and gold make up a brand identity that feels stylishly relaxed. Just like the thoughtfully and lovingly prepared seafood dishes, the restaurant’s image strives for uncomplicated execution with an eye for details.