Bun2Bun Burgers

Premium Vegan Burgers

Client

Bun2Bun

Information

2020

What we did

Interior Design
Furniture Design
Spatial Branding
Graphic Design

Location

Helsinki

Bun2Bun is Finland’s first all-vegan burger chain. With a new location on the horizon in Helsinki’s lively Harju neighborhood, it was time to fine-tune the chain’s branding and develop an adaptable spatial identity. The new identity highlights Bun2Bun as an easily approachable, relaxed, and comfortable premium burger chain. Industrial roughness, vintage inspiration, and a mix of deep, light, and bright colors make up a space that intertwines classic burger bar heritage with playful, edgy vibes that feel fresh and out-of-the-box.

To brighten, clarify and unify the existing brand image, particular attention was paid to typography, which was updated without veering from the brand’s original look. The brand colors were partly altered, and a new photography style guide inspires staff to maintain a uniform brand image across all marketing and media channels.