The beating heart of the bakery-eatery Levain in Helsinki’s Punavuori is the delicious sourdough bread, levain. Levain’s brand identity reflects the simplicity of the products – high quality and straightforward. It draws inspiration from the vibrant Shoreditch neighborhood and offers a hint of history with a modern grip. The color palette, logo, and typography defined for the brand identity are visible in the bakery-eatery space on menu cards and napkins and travel outside of the premises on take-away packages.

The identity is also seen as a garnish in the company’s marketing channels, which are built based on the brand identity’s photographic guidelines. Together with the space designed by Futudesign, Levain’s brand identity demonstrates the power of simplicity.