Jim Lim

Southeast Asian flavors


Matti Wikberg



What we did

Art Direction
Packaging Concept
Imagery Concept
Visual Identity

The BW Restaurant’s restaurant Farang brought Southeast Asian flavors to grocery stores. The visual concept created for the product family Jim Lim was designed to stand out with its unique and appealing illustrations and colors: the aesthetics of the product packages are intriguing and support the product quality with its stylish and finished look. Color-coded labels created according to taste profiles make it easier for the customer to navigate while browsing the store shelves. Farang’s new takeover brings delicious meals to homes with products that by no means need to be hidden in the pantry.