For the first time, HSL’s operations were made highly visible

Helsinki’s public transportation service HSL’s customer service points at the Helsinki railway station’s metro level and in Pasila revealed the renewed brand identity designed by Kokoro & Moi. The new brand identity is shown throughout the premises. Custom-made furniture further supports the fluent user experience. The light ceiling, reminiscent of natural light, makes working and running errands more pleasant – especially during those long months when it is dark or raining outside.