Levain, Brand Identity

Bakery Eatery´s brand identity

Levain Helsinki is a new bakery and eatery in the urban neighborhood of Punavuori. Levain’s main focus is on real wheat sourdough — levain. The bakery, led by bakers Kaisa and Susanna, is the seventh addition to the BW Restaurants family.

Developing Levain's brand identity included various elements, from the brand colors and logo to the visual and photographic guidelines and typography. Menus, napkins and take-away packaging were also designed.

High quality grains, freshly baked goods, softness and BW Restaurants’ visual integrity served as inspiration for the brand identity. The beautiful interior was designed by our skilled colleagues at Futudesign.