We worked as a part of the project team in designing the corporate image for the Icon Medialab – a fast growing worldwide internet consulting company.
By developing the interior concept and visual identity together with the Corporate Identity team, we were able to strengthen the company brand and point it out more strongly in the space. The design process and the concept were implemented in all new Icon Medialab offices around the world.
Icon Medialab justified its capital expenditure on interior design by pointing out that an open and vivid space solution facilitates a free flow of discussion between different fields of expertise. In the opinion of Icon Medialab the space does not need departmental divisions and the managing director can sit among the employees. And in our perspective it’s an integral part of the corporate image by expressing the culture within the company.