We had the joy to be selected as the designers for 2017 Habitare Ahead area. We chose the area theme as joy and wanted to highlight the visual joy that is related to the work we do. Habitare Fair is all about finding inspiration and ideas. This joyful spirit is also very much present at Finland´s biggest interior design fair and we wanted to acknowledge also this in our design.
For Ahead we created the biggest balloon installation ever seen in Finland and a super catwalk. In the catwalk we presented Habitare´s brand identity alongside Finnish design icons & superstars. Each year, the Ahead designer is asked to make additions for the fair identity. For 2017, we came up with two patterns and two trend colors: the dragon, the dots, pink and yellow. The Ahead stage was the arena for all Ahead speakers and KOKO3 gave also an inspirational talk where we shared ideas from both past and present through the spatial work we do.