Habitare Ahead 2017


We had the joy of being selected as the designers for the 2017 Habitare Ahead area. We chose ”joy” as the theme for the area and wanted to highlight the visual joy related to the work that we do.

Habitare, Finland’s largest interior design fair, is all about finding new inspiration and ideas – this was acknowledged and incorporated in the design. A long and colourful catwalk was created, boasting the largest balloon installation ever seen in Finland. The catwalk presented Habitare’s brand identity alongside Finnish design stars and icons.

Each year, the Ahead designer is asked to make additions to the fair’s identity. For 2017, we introduced two patterns and two trend colors: dragons, dots, pink and yellow. The Ahead stage served as the arena for all Ahead speakers – this is also where KOKO3 gave an inspirational talk, where ideas from past and present spatial design projects were shared and discussed.

Photos courtesy of Messukeskus / Aino Huovio